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Do you have a perfectly good house sitting vacant and largely unused for long periods or during holiday periods? Then why are you not tapping into Australia’s billion dollar Airbnb home-sharing economy? According to The Australian (paywall), Airbnb has caused tourism to surge and more and more homeowners are cashing in and preparing their homes […]
Do you have a perfectly good house sitting vacant and largely unused for long periods or during holiday periods? Then why are you not tapping into Australia’s billion-dollar Airbnb home-sharing economy?
According to The Australian (paywall), Airbnb has caused tourism to surge and more and more homeowners are cashing in and preparing their homes for this influx of visitors.
There are a few guidelines for hosts to consider before they get too excited about pulling in some extra income with Airbnb. They include:
Provide enough bathroom supplies like soap and toilet paper. You don’t want guests to call you or your agent for that sort of oversight. Consider including bathrobes and lots of towels, too. Maybe even add bathroom slippers.
Provide breakfast. Airbnb hosts sometimes neglect to include breakfast as part of their service – but ultimately, it’s up to you as hosts and the type of experience you decide to offer your guests. Having breakfast provided is one detail guests will appreciate, and it encourages them to spread the word about your Airbnb.
And what about furnishings? Is the living room well-decorated to make guests feel like they never left their home? Add a few colourful pillows, wall art, and plush rugs. But don’t over-decorate because it can make a room feel cluttered.
Provide a comfortable bed with a decent mattress. Find a quality mattress that provides a good night’s rest. Use good quality linen and pillows.
“A picture is worth a thousand words.’. This especially applies in the Airbnb space. Before guests make a booking, they want to know how the space looks and if it appeals to their tastes. Guests love to see seamless, flowing photos like a house tour.
Airbnb hosts should always throw in a few choice words to describe their homes. A proper house description turns a would-be guest into a guest. A good description mentions the name of the property, the location and the attractions in and around the local area. A smart description also has a call-to-action or an incentive to further entice and motivate the guest to select that property before someone else does.
Airbnb hosts can forget to check their competition and how they price their accommodation. Inexperienced hosts often find it hard to convert guests because their prices match those of super-hosts or hotels. Checking on Airbnb how other hosts' prices can help in securing your first customers.
According to the Australia Financial Review (paywall), homeowners use Airbnb primarily to make a little money on the side. But it’s not all plain sailing. Not having a goal for your Airbnb and some sort of viable timeline means risking burnout. The reality is operating an Airbnb takes a lot of time and effort. A homeowner should have a realistic financial goal in place and stick to the goal.
Some hosts don’t realise the impact of good marketing. Sleek photos alone don’t attract guests. Rather, it’s the homeowner’s effort in marketing and connecting with guests that makes the difference. Homeowners who are serious about converting Airbnb into a lucrative income should consider advertising and promoting their homes. Employ cost-effective digital marketing strategies in any promotional activity, including social media.
Homeowners looking to jump into Airbnb often don’t leverage niches. According to Mike Michalowicz, the riches are in the niches. Niches are specialities and target markets. They help set a host apart, establishing them as an expert in a specific guest experience. Every host wants to be seen as a super-host because a super-host gets referrals and recognition from Airbnb.
There are several rookie mistakes Airbnb hosts make, and they include:
Hosting on Airbnb isn’t just about hosting. Hosting is paying attention to the finer human details like customer service and customer satisfaction.
To establish trust with guests, a homeowner should be honest about their property’s quirks and even its faults. It’s not silly to divulge information about things your Airbnb isn’t the best at. It’s powerful. You’re assuring your guests that in the face of perfection, there are imperfections… with character! Better to under-sell and over-deliver.
For homeowners looking for some handy side income, having your home renovated is a good start. A few coats of paint is an instant face-lift. If you don’t have time or the inclination – then use a popular tradie website like Service Seeking to get a few quotes from good house painters in your area. Read the reviews – you’ll see exactly what we mean by how powerful a good testimonial can be.
At the end of the day – often at the very end of the day with Airbnb! – pleasing guests isn’t for the faint-hearted. Some guests notice minute details the host doesn’t pay attention to, causing friction between the host and guests. How does a host remain calm and patient in such a situation? Patience, honesty, determination and dedication. And an eye for detail. It’s often the little things that count… and that guests remember. Good and bad.
If you don’t have the time to take care of these details, a professional Airbnb management company like MadeComfy can assist you with restocking essential items and amenities between stays.
But Airbnb is a lucrative business if done right. It helps turn a dormant home into a revenue-generating beast. Revenue that can help a homeowner renovate their home, pay tax bills or put back into investing in the real estate market. The possibilities are pretty much endless.
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