Business Success

Local paper advertising - how does it compare?

Written by Oliver Pennington | Nov 5, 2012 3:48:29 AM

Please note that the price information in this article was based on data from 2012 and may now be outdated.

We’ve always suspected that ServiceSeeking.com.au offers great value but have never crunched the numbers – until now.

Check out how many job leads your newspaper ad would have to generate to make it as good a value as a membership to our site:

A plumber advertising in Sydney’s Manly Daily would pay approximately $1,200 per month for an ad, which is distributed to around 94,000 households on Sydney’s northern beaches. A ServiceSeeking.com.au membership for the same area costs $40 a month, with approx 25 new customers for you to contact each month. This means your phone would need to ring 750 times for the local paper to be as good value as a membership to our site!

A Victorian carpenter looking to advertise in the Knox Leader (91,000 readers) would be charged around $870 per month. A ServiceSeeking.com.au membership within a 10-km radius of the Knox area costs $40 a month, with approximately 40 new customers for you to contact each month. Your newspaper ad would have to generate a whopping 870 new leads to make it as worthwhile as our site!

If you’re an electrician looking to advertise in the Albert & Logan News, you’ll pay around $820 for a monthly advertisement. The paper is distributed to around 70,000 homes in the Logan, Qld area. A ServiceSeeking.com.au membership for the same area costs $40 a month with approximately 20 new customers for you to contact each month; this works out to be $2 per lead. If your ad in the local paper was bringing in the same amount of business, you’d need to hear from 410 new customers.

A tiler wanting to advertise in the Freemantle Gazette would pay $325 per month for an ad in the paper that’s distributed to 65,000 homes in Freemantle. A ServiceSeeking.com.au membership for the same area costs $40 a month, with approx 25 new customers for you to contact each month. Your newspaper ad would have to generate over 200 new leads to be as good value as a membership to our site!

If you want to know how your ServiceSeeking.com.au membership stacks up with your local newspaper advertising, just email support@serviceseeking.com.au, and we’ll happily do the maths for you.

Lead Subscriptions start from $100 at just $2 per lead (as of December 2023).

ServiceSeeking is your BEST VALUE option for connecting with new customers and growing your business.

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