Q&A with Concreting QLD

We spoke to Brett from Concreting QLD about how he uses ServiceSeeking.com.au to win new clients for his concreting business.

What does your business do?
We do all kinds of concreting. We specialise in pattern concrete and do a lot of spray on concreting. We’ve been doing a lot of decorative stuff recently too.

On how many jobs have you quoted?
Close to a hundred.

How many new customers have you won?
We win about half the jobs we quote on. Our conversion rate has been really good; so maybe 40 to 50.

Is ServiceSeeking.com.au successful in winning you work?
The value of the jobs has ranged from $600 to $20000. In total we’ve won in excess of $100,000. The majority of our work has come from ServiceSeeking.com.au recently, so yeah it’s been really successful.

What other types of marketing does your business do?
We have used the Gold Coast Bulletin, the local paper which was ok. It’s been ok for getting that really local work but in terms of dollar value it wasn’t worth it. We also have a subscription to True Local as well.

How do they compare to ServiceSeeking.com.au
Well right now we’ve been concentrating on ServiceSeeking.com.au because that has been the most useful thing in generating work for our business.

Any tips for new businesses?
I think it’s important to give the client as much info as possible. You’ve got to know as much information as possible too before you place a quote. So make sure you ask for info and give the customer a quote that you can stick to. You’ve got to do the right thing by customers; so be upfront and don’t hit them with additional charges. Of course it’s also important to do good work.

Brett’s return on advertising spending is phenomenal! According to these stats, he’s spent about $1,000 in credits (100+ quotes at 10 credits each quote) to win more than $100 grand in new work! That’s $100 in business for every dollar spent with us.