Business Success

What your small business is missing out on because you have no website

Written by Oliver Pennington | Nov 21, 2023 7:55:44 AM

Are you a small business owner? If you have no website, you could be hurting your business – a lot.

Despite the ever-increasing popularity of websites, small business owners are still hesitant to sink their teeth into them. For some, the thought of investing online while they’re just starting out is simply absurd. Why a website? What can it do for my small business?

Here are some of the things that your small business is missing out on:

1. Visibility

More than 79% of Aussies have access to the Internet and a large number of those are checking the internet and searching for goods and services before they purchase. If you have a website, people can easily look up your business online and check the services that you offer. You can quickly attract potential customers and have a wider market. On the flip side, if your competitor has a website and you don’t, they’ll get those customers and you won’t.

2. Credibility

A website may be your best chance at making a good impression. By having a website, you can make your small business look more professional and more put-together. All the more, if you have a polished-looking website, it puts you on the same level as larger and established businesses. By being credible and trustworthy, you’re likely to convert your website visitors into paying customers.

3. Communication

Emails, web forms, surveys, comment boxes, feedback pages – these are just some of the things that businesses use to communicate with their customers. These are very effective tools that you can use to know what the customers want. You can easily incorporate these into your website.  The more you know how to please a customer, the more you’ll know how to get more customers.

4. Time

Your website is open 24 hours a day, seven days a week and 365 days a year. Customers can reach you and book your services whenever it’s convenient for them. They can check out your business feedback and portfolio in the comfort of their homes. By having a website, customers can purchase your products or book your services with just a few clicks.

Consider the rising number of people who use the internet and the growth of businesses for companies that are online. The sooner you have a website, the better. Why? Your customers expect it. In fact, potential customers are looking up similar services online. If you don’t have a website, you’re losing them.

ServiceSeeking.com.au can help you design, build and maintain your website for just a minimal cost of $24.95/month. For more info, go to ServiceSeeking Websites.