Building a business website is the first step in winning more online customers. What matters most is what you do with your website in the following weeks and months.
Here are some tips and tricks on using your website to win more jobs.
Your website is more than just an online listing for your business. Suppose you want to get the most from your website. In that case, you should also use it as a venue to showcase your business history, qualifications, portfolio, client testimonials, and other relevant information. If your website highlights your business’ reliability, ability to churn out quality work, and legions of happy clients, more potential customers will be inclined to give you a chance.
Fantastic photos of your work or your staff at work can boost the appeal of your website by a mile. Enlist a friend or relative who knows their way around a camera to help you take high-quality photos of a job site or a finished work. Also, inform your web designer as much information about your business as possible to help them create relevant copy for your site.
No matter how complete and engaging your website is, it won’t help you win customers if you don’t get visitors. Getting a basic SEO package is a huge help to increase traffic to your website. Knowing essential figures, such as the number of visitors your website gets and how long they stay on your site, can help you improve its performance.
Another quick and easy way to increase traffic is to promote your site to your friends, relatives, clients, social networks, etc. The more traffic your website gets, the better it performs on search engines and vice versa.
A static website is suitable for establishing an online presence and informing potential clients about your business and services. But if you want to keep your site visitors coming back for more, you should remember to keep your website updated. Uploading photos of your most recent work, updating your prices, or informing your visitors of new ongoing promos every few weeks can boost returning visitors.
Building a website that will help you win more jobs is difficult. But with some patience and by putting in some constant effort, the payoff you’ll get is going to be worth it.
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