If you’re a tradie or service provider looking to win more jobs on ServiceSeeking.com.au, your profile is your biggest asset. A strong profile builds trust, attracts more customers, and helps you stand out from the competition.
If your profile is looking a bit bare or isn’t bringing in the bookings you expected, don’t stress—we’ve got you covered. Here’s how to build a killer ServiceSeeking profile that gets you noticed and wins you more work.
Having an Australian Business Number (ABN) on your profile boosts your credibility and makes you look more professional. Customers feel more confident hiring a registered business, and some jobs may require you to provide an ABN before work begins.
If you don’t have one yet, registering is quick and easy through the Australian Business Register.
Would you hire someone online if they didn’t have a profile photo? Probably not. A professional-looking photo makes your profile feel real and trustworthy. If you’re a one-person business, a clear, friendly headshot works best. If you’ve got a team, a high-quality logo or a team photo can also do the trick.
Pro tip: Avoid blurry, dark, or awkwardly cropped images. A well-lit, smiling face (or a sharp business logo) works wonders.
If you have a business website, adding it to your profile helps build trust and gives customers more information about your services.
Your website can showcase past work, customer testimonials, and detailed service descriptions, making it easier for potential clients to decide to hire you.
Your business description is your chance to sell yourself to potential customers. This is where you tell people why they should choose you over the competition.
Here’s what to include:
What services you offer
How many years of experience you have
Any licences, qualifications, or special skills
What makes you different (e.g., “We offer same-day service” or “Our work is backed by a 10-year guarantee”)
Keep it clear, friendly, and professional. Avoid long paragraphs—customers skim, so short and sharp works best.
An example of a detailed services list
ServiceSeeking.com.au connects customers with tradies based on the services they need, so listing your services properly ensures you show up in the right searches.
Be specific. For example, if you’re a carpenter, don’t just list “carpentry.” Instead, include “deck building,” “custom cabinetry,” and “door installation.”
The more detail you provide, the better your chances of getting matched with the right customers.
A picture speaks a thousand words, and in the tradie world, it can be the difference between landing a job and being overlooked. Customers want to see proof of your work before they hire you. Upload clear, high-quality before-and-after shots of past projects to showcase your skills.
Some tips for great photos:
Use good lighting (natural light is best!)
Take clear, steady shots—no blurry images
Show different angles of your work
If possible, get permission from happy customers to showcase finished projects
Here's a more detailed guide on how to produce top-quality photos for your business.
Customers appreciate transparency, and adding standard pricing to your profile helps them understand what to expect before reaching out.
While every job is different, listing ballpark figures for common services can help attract serious inquiries and filter out those who aren’t ready to book.
Getting verified on ServiceSeeking.com.au helps build trust with potential customers. Verification can include confirming your ID, licences, and qualifications, showing customers that you’re a reliable professional. A verified profile stands out and gives customers confidence in hiring you.
Nothing builds trust faster than great reviews. Customers love reading feedback from others before making a hiring decision. The more positive reviews you have, the more bookings you’ll get.
If you’re just starting and don’t have many reviews yet, ask happy customers to leave one. A simple message like, “Hey [Customer’s Name], would you mind leaving a quick review on my ServiceSeeking profile? It helps my business grow!” can work wonders.
Your profile isn’t just about how it looks—it’s also about how you interact with customers. Responding quickly to job leads increases your chances of winning the job. Customers often go with the first professional who responds, so being quick gives you an edge.
Keep your communication professional and friendly. A simple, “Hi [Customer’s Name], thanks for your request! I’d love to help. Here’s my availability…” can go a long way.
If you’re serious about getting more work, upgrading to a paid plan on ServiceSeeking.com.au is a game-changer. A paid plan gets you more visibility, priority leads, and access to high-value jobs that free users don’t see.
Think of it as an investment—one good job could pay for your entire subscription.
A stale profile can hurt your chances of landing jobs. Regularly update your services, add fresh photos of recent projects, and keep your business description current. Customers like knowing they’re hiring an active and engaged professional.
Your ServiceSeeking profile is your online shopfront—it’s what convinces customers to hire you. By following these steps, you’ll create a strong, professional profile that builds trust and gets you more bookings. And if you really want to take things up a notch, upgrading to a paid plan will put you ahead of the competition.
Ready to start winning more work? Build your profile today and watch the jobs roll in!