Marketing for Tradies: Mastering Search Ads

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Progressive and effective marketing for tradies is essential to stand out and attract new customers. One powerful tool in the digital marketing arsenal is search advertising.

For a comprehensive look at all the essentials, don't miss our complete guide to marketing for tradies.

What is Search Advertising?

Search advertising is a form of digital marketing where your ads appear on search engine results pages (SERPs) when users search for specific keywords related to your business. For tradies, this means your ad could show up when someone searches for "plumber in Sydney" or "electrician near me". These ads are typically pay-per-click (PPC), meaning you only pay when someone clicks on your ad.

How to Do It Alone

Starting search advertising on your own is feasible with some basic knowledge. Here are the steps to get you started:

1. Keyword Research: Identify keywords that potential customers might use to find your services. Tools like Google Keyword Planner can help.
2. Create a Google Ads Account: Sign up for Google Ads, the most popular platform for search advertising. Follow the setup prompts to create your account.
3. Set Up Your Campaign: Define your campaign goals, budget, and targeting options. Choose the right keywords and write compelling ad copy that highlights your services and what sets you apart.
4. Monitor and Adjust: Keep an eye on your ad performance. Use Google Ads' reporting tools to see which keywords and ads are performing best. Adjust your strategy as needed to improve results.

Make sure potential clients can find you when they search for your business online. Create a business profile now and get more leads!

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Where to Hire People to Do It

If managing search advertising on your own feels overwhelming, you can hire experts to do it for you. Here are some options:

• Freelancers: Websites like Upwork and Freelancer offer a variety of skilled professionals who can manage your search advertising campaigns.
• Digital Marketing Agencies: Many agencies specialise in helping small businesses with their online marketing. Look for agencies with experience in the trades industry.
• Local Experts: Sometimes, local marketing professionals or smaller boutique agencies can provide personalised service and understand your local market better.

Benefits for Your Trade Business

• Increased Visibility: Search ads place your business at the top of SERPs, increasing your visibility to potential customers.
• Targeted Reach: Ads can be tailored to specific locations, times, and devices, ensuring they reach your ideal audience.
• Cost-Effective: With PPC, you only pay for actual clicks, making it a budget-friendly option. You can also set daily or monthly budgets to control costs.
• Measurable Results: Platforms like Google Ads provide detailed analytics, allowing you to track performance and ROI accurately.
• Quick Results: Unlike SEO, which can take time to show results, search advertising can drive immediate traffic to your website.

Search advertising is a powerful component of marketing for tradies. Whether you choose to manage it yourself or hire professionals, understanding the basics can help you make informed decisions that boost your business. Start exploring search advertising today and watch your trade business grow.

To get the full picture, make sure to check out our guide to marketing for tradies.