Maximise the Profile Recommendations on ServiceSeeking

Your profile on ServiceSeeking is your business card, portfolio, and first impression all rolled into one. Potential clients judge your business based on how professional and complete your profile looks. 

A well-optimised profile not only builds trust but also improves your chances of being selected for jobs. The Profile Recommendations section is designed to help you get your profile to 100% completion, giving you a competitive edge.

How to Use the Profile Completion Percentage

At the top of the Profile Improvement Recommendations section, you’ll notice a profile completion percentage. This gives you an at-a-glance view of how much of your profile is filled in and what’s missing. Your goal should be to hit 100% because the more complete your profile is, the more professional and trustworthy you’ll appear to clients.

If you’re falling short of 100%, the dashboard will provide a list of actionable items, so you know exactly what you need to do. These tasks are simple to complete, and the time invested will pay off in better client engagement and more job offers.

Key Recommendations and How to Maximise Them

Each recommendation in the Profile Improvement Recommendations section is designed to help you refine a specific area of your profile. By acting on these suggestions, you’ll create a more polished and trustworthy profile that attracts more clients. Let’s dive into the key recommendations and how you can make the most of them:

1. Add Your ABN

Adding your ABN is one of the quickest and easiest ways to build trust. Clients often look for this detail as a sign that you’re a legitimate and registered business. By including your ABN, you give potential customers confidence that they’re dealing with a reputable tradie, making them more likely to hire you.

Make sure your ABN is visible and up to date. It’s a small step, but it’s crucial for gaining client trust from the get-go.

2. Add a Website URL

If you have a business website, linking it to your ServiceSeeking profile is a great way to showcase your work, provide more details about your services, and boost your credibility. A website gives potential clients more in-depth information and helps you stand out from other tradies who may not have a website at all.

This is a recommendation that can significantly increase your chances of being hired. Make sure to keep your website up to date and highlight your best work.

(Image source: DepositPhotos)

3. Upload a Logo

Your business logo is often the first thing clients notice. A well-designed logo can create a lasting impression, giving your business a professional look. If you haven’t already uploaded a logo, now’s the time. It helps build your brand identity and makes you more memorable.

Make sure your logo is high-quality and reflects your business ethos. The more polished your logo looks, the more serious clients will take your business.

4. Verify Your Trade Licence

Verifying your trade licence is one of the most important steps you can take to establish credibility on ServiceSeeking. When clients see that you’ve been verified, it reassures them that you’re qualified and trustworthy. This verification badge could be the deciding factor for a client when choosing between multiple tradies.

The verification process is straightforward, so if you haven’t done this yet, it’s well worth completing to boost your profile’s reliability.

5. Add Standard Pricing

One of the most common questions clients have when hiring a tradie is, “How much will it cost?” By providing clear and upfront pricing, you can save both yourself and the client time and effort. Standard pricing also makes it easier for clients to compare services and feel more comfortable moving forward with you.

Use this opportunity to outline your pricing clearly. Clients appreciate transparency, and by offering it, you increase the likelihood of winning jobs.

6. Create a Business Bio

Your business bio is your chance to tell potential clients who you are, what you offer, and why they should hire you. A compelling bio can set you apart from the competition and give clients a reason to choose you. Make sure your bio is not only informative but also highlights what makes you unique.

Include key details like your experience, specialities, and your approach to customer service. A strong bio can help clients feel a personal connection with you before they’ve even met you.

(Image source: DepositPhotos)

7. Get Feedback

Reviews and testimonials are among the most powerful tools for building trust. If you’ve done great work for previous clients, their positive feedback can help convince others to hire you. The Profile Improvement Recommendations section will remind you to request feedback if you don’t have many reviews yet.

Make it a habit to request reviews after each job. The more positive feedback you collect, the more attractive your profile will be to future clients.

8. Add Images to Your Gallery

Clients love to see examples of your work. By adding images to your profile, you can showcase your skills and demonstrate what you’re capable of. Whether it’s before-and-after shots or photos of completed projects, a gallery filled with high-quality images is an effective way to impress potential clients.

If you haven’t uploaded many photos yet, start by gathering images from your most recent jobs. A well-curated gallery can make all the difference in securing new clients.

Keeping Your Profile Up-to-Date

The Profile Recommendations section is not a one-and-done task. As your business grows and evolves, it’s important to keep your profile updated. Regularly check this section to ensure your profile is complete and reflects your current services and achievements. Updating your profile keeps you competitive and ensures that potential clients always have the most accurate information about your business.