(Image source: Aly)
Let’s take a trip down memory lane to Taren Point, NSW. Remember Arnold, the guy with the air conditioner teetering on a rusty bracket? He needed help fast, and out of the blue, Aly Hammoud, the owner of Aly Electrical, swooped in and saved the day—along with Arnold's peace of mind.
A while back, we shared Aly’s air conditioning repair story: the electrician who’s been hired nearly 300 times and consistently ranks among Sydney’s Top 10 Electricians for three years running (2021-2023). But what’s his secret sauce? What keeps clients coming back and singing his praises?
Back in 2003, Aly Hammoud landed in Australia with a big dream and a solid background in electrical engineering from his home country. With a head full of knowledge and a heart full of determination, he jumped into the workforce, joining three different companies.
It didn’t take long for Aly to make his mark—he quickly climbed the ranks, earning trust as a team leader. His hard work, combined with the strong relationships he built with colleagues and company owners, made him a standout in the field. But deep down, Ali knew he had bigger plans.
By 2016, Aly decided it was time to take the plunge and start his own business. That’s how Aly Electrical came to life.
One of the smartest moves he made early on was joining us on ServiceSeeking.com.au. We connected him with a steady flow of clients who appreciated his quality service.
Aly isn’t one to hold back when it comes to sharing his expertise. In his own words, “Be honest and say what you truly believe, whether or not it helps you get the job.” This straightforward approach is what sets him apart. Clients appreciate the honesty, and it builds trust right from the start.
But it’s not just about being honest—it’s about being quick off the mark, too. When a job pops up on ServiceSeeking, Aly is often the first to respond.
Even in Arnold’s case, it was Aly’s lightning-fast reply that secured the job, leaving the other 28 tradies in the dust. Because everything is fast-paced and everyone has adapted to being online, a quick response can be the difference between winning a job and missing out.
Getting the job done is one thing, but keeping the client in the loop is where Aly really shines. He’s not just there to fix things—he’s there to make sure his clients feel informed and involved every step of the way.
“If they ask for advice, try to offer it," he said.
This open line of communication helps everyone stay on the same page, which, in turn, fosters trust and a positive experience.
Positive experiences like Arnold’s (and a few hundred others of this clients) are the backbone of Aly’s business. His stellar track record on ServiceSeeking, paired with those Top 10 Tradie awards, speaks volumes about his skills and professionalism. It’s no surprise that when potential clients see Aly’s name, they feel confident in their choice.
Aly’s story is one of determination and growth. From a skilled electrician in his home country to a trusted service provider in Australia, he’s shown that success comes from hard work, honesty, and building strong relationships.
For those looking to grow their own businesses, Aly’s journey with Aly Electrical offers valuable lessons on the importance of promptness, professionalism, and a commitment to client satisfaction.