Your ServiceSeeking.com.au profile—your "About Us" section, more specifically—is more than just an introduction; it's your first impression, your chance to stand out, and your ticket to winning more clients.
Whether you're a tradie, a small business owner, or a solo operator, a well-crafted business bio can mean the difference between someone choosing you or scrolling past to the next listing.
So, how do you write a business bio that not only showcases your skills but also attracts the right customers? Here’s a simple, no-fuss guide to getting it right.
Before we get into the nitty-gritty, make sure your bio covers the essentials. That means including:
Your business name
Your key services (e.g., electrical work, carpentry, plumbing, painting, etc.)
Your location (or areas you service)
Your years of experience
Any relevant licences or qualifications
Clients want to know what you do, where you work, and that you're qualified for the job. Keep this info upfront and easy to read.
Your bio should be straightforward—no jargon, no waffle. Clients don’t have time to read a long-winded backstory about how you got started in the trade when all they want to know is whether you can fix their leaking tap or build their deck.
Here’s a good example:
Hi, I’m Jake from Jake’s Plumbing. I’m a licensed plumber with 10+ years of experience, specialising in residential and commercial plumbing in Sydney’s Inner West. Whether you need a quick fix or a full bathroom renovation, I can help.
This tells potential clients exactly what they need to know in just a couple of sentences.
What makes you different from the competition? Maybe you offer same-day service, free quotes, or have 20 years of experience in a specialised area. Whatever it is, make sure it stands out in your bio.
For example:
With over 15 years in the roofing industry, I specialise in metal roof restorations and leak repairs. I pride myself on reliability, fair pricing, and top-quality workmanship.
This builds trust and makes you more appealing to potential clients.
Got a great track record? Have you completed big projects or worked with well-known clients? Mention it! Even a simple line like:
We’ve completed over 500 home renovations across Melbourne and are known for our high-quality finishes.
This gives your business credibility and reassures clients that you know what you're doing.
People like to hire people, not faceless businesses. A little personality in your bio can make a big difference. You don’t need to go overboard, but a friendly tone helps.
For example:
I started my business because I love helping homeowners bring their renovation dreams to life. My team and I take pride in delivering top-notch work with no hidden surprises—just honest, reliable service.
This makes you relatable and helps clients feel more comfortable reaching out.
Don’t leave potential clients wondering what to do next—tell them! A strong call to action encourages them to get in touch. Something as simple as:
Need a reliable handyman in Brisbane? Send me a message today for a free quote!
This invites engagement and increases your chances of getting hired.
Nothing builds credibility like social proof. If you’ve got great reviews from past clients, showcase them. You can add a line like:
Check out my 5-star reviews from happy clients who trust me for quality work and reliable service.
Even better, if you’re on ServiceSeeking.com.au, let your reviews do the talking for you. A profile with strong ratings can help convert more leads into paying customers.
Your business evolves over time, so your bio should, too. If you’ve added new services, gained more experience, or expanded to new areas, update your bio to reflect these changes. An outdated bio might make clients think you’re no longer active.
Now that you know how to write a winning business bio, the next step is to make sure it gets seen by the right people. Signing up with ServiceSeeking.com.au puts your business in front of thousands of potential clients looking for tradies like you.
With a professional bio, verified reviews, and the ability to send quotes to customers actively searching for your services, you’ll be one step ahead of the competition.