Using ServiceSeeking Analytics to Grow Your Tradie Business

The Analytics section on ServiceSeeking's new dashboard may seem a bit technical, but it’s an incredibly powerful tool that can help you better understand how your business is performing and where you should focus your energy next. Here’s a simple breakdown of how you, as a tradie, can use it and why it’s so valuable.

1. Track Leads: See How Much Interest You're Getting

In the Leads section, you’ll find the number of new inquiries from potential customers. These are people who are interested in hiring you for a job. Monitoring your leads can tell you a lot about how well your profile is working to attract clients.

How to Use This:

• If you’re getting a lot of leads, it means your profile is visible and appealing to potential clients.
• If your leads are low, it might be time to revisit your profile—add more photos, update your bio, or tweak your service offerings to make sure you’re standing out.

2. Quotes: Check How Many Jobs You’re Chasing

The Quotes section shows how many quotes you’ve sent to clients. This is a great way to see how active you’ve been in trying to secure jobs.

How to Use This:

• If you’re sending plenty of quotes, you’re putting yourself out there.
• If you’re not quoting enough, you might be missing out on opportunities. Try to respond quickly to job requests to increase your chances of winning more work.

3. Profile Views: How Many People Are Checking You Out

The Profile Views section shows how many people have clicked on your profile. More views generally mean that your business is catching attention.

How to Use This:

• High views but not many leads? It’s a sign that people are looking, but something on your profile might not be convincing them to reach out. Review your photos, qualifications, and client testimonials to see where you can improve.
• Low views? Try making your profile more engaging with clear, up-to-date information and some standout images of your work.

4. Reported Wins: Know How Many Jobs You’ve Secured

The Reported Wins section tells you how many jobs you’ve actually won after sending out quotes. This is one of the most important metrics because it shows how successful you’ve been in converting quotes into real work.

How to Use This:

• If your wins are low compared to the number of quotes you’ve sent, it might be time to fine-tune how you communicate with clients. Follow up on quotes, clarify the services you offer, and make sure your quotes are competitive without underselling your work.
• A steady increase in wins means you’re on the right track—keep doing what you’re doing!

5. Reported Sales: Keep Tabs on Your Income

This section allows you to manually report the value of the jobs you’ve won, giving you a clear picture of how much money you’re making from ServiceSeeking.

How to Use This:

• Use the Reported Sales section to track how much revenue your jobs are bringing in. It’s a good way to make sure you’re hitting your income targets. If your sales are lower than expected, consider offering more services, raising your profile visibility, or even adjusting your pricing.

6. Use Date Ranges to Spot Trends

One of the most useful features of the Analytics section is the ability to change the date range. You can view your performance over the Last 7 Days, Last 14 Days, Last 30 Days, This Month, or This Year.

How to Use This:

• Try looking at different timeframes to spot patterns. For example, are you getting more leads or wins during certain months? Is there a seasonal trend you didn’t notice before? If you see certain periods where business drops off, you can prepare better marketing or special offers for those slow times.

7. View Chart: Get a Visual of Your Performance

The View Chart option gives you a visual representation of how your business is performing over time. It’s a great way to quickly spot trends in your leads, quotes, profile views, and wins.

How to Use This:

• The chart helps you see at a glance if your business is growing or if there are areas where performance dips. Use it to keep track of your progress and plan your next steps.

How Can This Help You Take the Next Step?

Understanding these numbers isn’t just about keeping track of your past work. It’s about using that information to make better decisions moving forward. Here’s why this is so helpful:

• Identify What’s Working: If you see a steady stream of leads and profile views, it means your profile is attracting attention. Keep up the good work!
• Spot Issues Early: If you’re sending out quotes but not winning jobs, you can take steps to improve your quoting process or communication.
• Plan Ahead: By looking at long-term trends, you can better prepare for busy periods or slow seasons.

The Analytics section is more than just numbers—it’s a tool that helps you understand your business, so you can make adjustments and keep growing.