Business Success

What to Do If You’re Not Winning Enough Clients on ServiceSeeking

Written by Marie Julian | Sep 24, 2024 2:05:12 AM

(Image source: DepositPhotos)

If you're finding it tough to win jobs on ServiceSeeking.com.au, you're not alone. Competition is fierce, and standing out can be a challenge. But don’t be discouraged. There are strategies you can use to improve your chances and start securing more work.

Here's a practical guide to help you get more leads on ServiceSeeking.com.au.

Don't miss out on our full guide on how to succeed on ServiceSeeking!

1. Craft a Compelling Profile

Your profile is your first impression, so make it count! Here's what you need to do:

  • Showcase your expertise: Clearly list the services you offer and highlight your experience. Include photos of your past work to demonstrate your skills.
  • Write a strong bio: Briefly introduce yourself, your experience, and your passion for the trade.
  • Positive reviews are gold: Encourage satisfied clients to leave positive reviews – they build trust with potential clients.
  • Keywords matter: Use relevant keywords throughout your profile to make it easier for people searching for specific services to find you.

Additionally, take advantage of social media platforms like Facebook, Instagram, and TikTok. Sharing simple "before and after" posts of your projects can showcase your skills and attract clients. Tradies who regularly post on social media often find that they stay busier than those who don't. Plus, it gives clients a way to see your work even before contacting you.

2. Improve Your Pitch

First impressions matter, especially when you're competing with other tradies for the same job. When submitting a quote, take a moment to personalise your message. 

Generic responses can make you blend in with the crowd, while a tailored pitch can set you apart. Be clear about what your service includes, and make sure to highlight your experience and any qualifications that make you the right person for the job.

(Image source: DepositPhoto)

Here’s a simple pitch template:

Hi [Client’s Name],

I saw your job post about [Job Description] and wanted to reach out. I've done similar projects before and can handle this job for around [insert rough budget].

Could you send me more details so I can provide a more accurate quote and timeline? Happy to discuss your requirements further!

Looking forward to hearing from you.

Cheers,
[Your Name]
[Your Business Name]

A detailed and personalised pitch shows the client that you’re serious and attentive. Don’t hesitate to mention any relevant reviews or client feedback to build trust early on.

3. Follow Up After Quoting

It’s easy to send a quote and move on to the next opportunity. However, successful tradies know that following up is key to winning jobs. Clients might be busy or reviewing multiple quotes, and a simple follow-up can remind them that you're still available and interested.

Here’s an example of a follow-up message:

Hi [Client’s Name],

Just checking in to see if you had a chance to review my quote for your [Job Description] project. I’d be happy to answer any questions or discuss any adjustments you might need.

Thanks!

Best regards,
[Your Name]

Following up within 24 hours of submitting a quote can significantly increase your chances of getting a response. It shows you’re proactive and serious about the work.

4. Set Reminders for Your Leads

One of the most common mistakes tradies make is losing track of their leads. Don’t let potential jobs slip through the cracks! Set reminders to follow up with clients after you’ve submitted your quotes.

Whether it’s a quick message or a phone call, staying on top of your leads can make all the difference. It keeps you in the client’s mind and shows that you're reliable. Consider using a calendar app or note-taking software to track when you need to follow up. The more organised you are, the better your chances of landing work.

5. Sell Yourself as a Problem Solver

Clients want someone who can not only do the job but also solve problems. When pitching for work, make sure to highlight your versatility and problem-solving skills. If you're skilled at multiple trades or can troubleshoot unexpected issues, let clients know.

For example, mention that you're comfortable working in tenanted properties or that you have experience handling tricky installations. Being seen as a problem solver can set you apart from the competition.

(Image source: DepositPhotos)

6. Network with Other Tradies and Contractors

Many tradies rely on word-of-mouth referrals, and networking with other professionals can help you tap into this. Build relationships with contractors and tradies in complementary trades, as they might recommend you for jobs when they’re booked out or need extra hands. In turn, you can refer them to clients when appropriate, building a mutually beneficial network.

It’s also worth mentioning that getting business cards made can be helpful for in-person networking. Even if most clients say "no," it only takes one to lead to steady, ongoing work.

Winning clients on ServiceSeeking.com.au—or any platform—takes time. It’s normal to have slow periods, especially in the early stages of building your reputation. Many tradies find that the first couple of years can be lean, but once you’ve built a name for yourself, the work starts to flow in.

Success doesn’t always happen overnight. Sometimes, you’ll need to take smaller jobs just to get your foot in the door. Even if you're making just enough to cover wages and materials, those jobs can lead to bigger opportunities. If you consistently provide top-notch work, word-of-mouth referrals will come your way. Over time, you’ll find the jobs flowing in.

If you’re ready to list your services or update your profile, head over to ServiceSeeking.com.au today and start boosting your chances of winning more work!