Profile Improvement Recommendations on ServiceSeeking

As part of its recent update, ServiceSeeking.com.au has introduced a new feature to help tradies enhance their profiles and, in turn, their visibility on the platform. 

The Profile Improvement Recommendations section gives tradies an overview of how complete their profiles are and offers specific actions to boost profile quality. 

The goal here is to provide tradies with a clear and practical way to ensure their profiles are thorough and professional.

The Profile Completion Percentage

At the top of the Profile Improvement Recommendations section, you'll find a profile completion percentage. This is a visual representation of how complete your profile is based on the information you’ve provided. The higher your percentage, the more complete and polished your profile will appear to potential clients.

This percentage is calculated by looking at specific elements of your profile, including whether you’ve added essential business details, uploaded media like photos and logos, and completed verification steps. Each missing component will lower your overall score, making it easier to see exactly what’s needed to reach 100% completion.

Key Recommendations and Actions

The section highlights various actions you can take to improve your profile, with each action contributing to your overall completion percentage. Below are the primary recommendations you'll find on the dashboard and what they entail:

1. Add Your ABN

Your Australian Business Number (ABN) is one of the most important identifiers for clients, showing that you're a legitimate and registered business. Adding your ABN to your profile is a simple step that can significantly increase trust with potential clients.

2. Add a Website URL

If your business has its own website, it's a good idea to link it to your ServiceSeeking profile. This provides potential customers with additional ways to learn more about your services and see examples of your work. Make sure to add the URL to the Profile Improvement Recommendations section if it’s missing.

3. Upload a Logo

A well-designed logo is a quick and easy way to create brand recognition and make your business stand out. If you haven't uploaded a logo yet, you’ll see this as one of the key recommendations. Adding a professional-looking logo can make your profile appear more established and trustworthy.

4. Verify Your Trade Licence

ServiceSeeking offers a verification process where you can provide details of your trade licence. Once verified, a badge will appear on your profile, letting clients know that you're a qualified and reliable tradie. This step is crucial for building credibility and is highlighted in the Profile Improvement Recommendations section if it’s not yet completed.

5. Add Standard Pricing

Adding clear and upfront pricing for your services can make a big difference when clients are comparing tradies. ServiceSeeking recommends that you provide standard pricing details to save time for both you and potential clients. If this step is incomplete, you’ll see it as a priority recommendation.

6. Create a Business Bio

Your business bio is an opportunity to tell potential clients more about who you are, what you offer, and why they should hire you. A well-written bio can differentiate you from the competition and give clients a reason to trust your business. The dashboard will remind you to add or update your bio if it’s not up to date or is missing key details.

7. Get Feedback

Customer reviews play an essential role in how you’re perceived on ServiceSeeking. The Profile Improvement Recommendations section will prompt you to request feedback from clients if you haven’t received many reviews yet. Positive feedback can greatly influence a client’s decision to hire you, so it’s important to regularly request reviews and keep them updated.

8. Add Images to Your Gallery

Potential clients often want to see examples of your previous work before deciding to hire you. If your profile lacks images or your gallery isn’t fully stocked with examples of completed projects, the dashboard will encourage you to upload images. This section ensures that tradies can visually showcase their skills and expertise.

Verifications and Badges

In addition to basic profile elements, ServiceSeeking has implemented verification badges that appear on profiles once key business details are confirmed. Tradies can verify their trade licences, ABNs, and other important information, giving potential clients peace of mind that they’re dealing with professionals. If your profile is missing any verification steps, this will be flagged in the Profile Improvement Recommendations section.

Verification not only enhances trust with clients but also improves your profile’s ranking on the platform, making it an essential step for tradies looking to stay competitive.

How to Access the Profile Improvement Recommendations Section

The Profile Improvement Recommendations section is located on your ServiceSeeking dashboard. To access it, simply log in to your account and navigate to the dashboard. You’ll see the profile completion percentage at the top, along with all the specific recommendations that can help improve your profile.

Although this article focuses on the technical aspects of the Profile Improvement Recommendations section, it's important to emphasise that a complete profile is critical for tradies on ServiceSeeking. A polished profile reflects professionalism and credibility, and it’s more likely to attract the attention of potential clients.

While we’ll cover how to maximise your profile in a separate article, the Profile Improvement Recommendations section is a technical roadmap for ensuring your profile is thorough. Taking action on each recommendation can help you increase your profile’s visibility and success on our platform.