4 qualities of a great logo

So, you’ve finally decided to take the plunge and get a logo for your business. You just need to pick out the most attention-grabbing logo among your options, and that’s it, right? Not really. Logos aren’t just about getting attention. It’s getting the right attention that counts.

How do you get the best logo for your business? By choosing carefully and taking these qualities into account:

Appropriate design

When getting a logo, it’s important to consider what your business does. An accounting business will have a different logo than, say, a wedding cake business. From conservative to whimsical, streamlined to funky – make sure to choose a design that will reflect what your business is and what message you want to convey.

Unique

A great logo is one of a kind. It should stand out from the rest of the businesses that are in the same market. So, when choosing a logo, steer clear of overly used icons and fonts. You want your business logo to have that wow factor that people will remember. If they remember your logo, they’ll remember your business.

Versatile

Ideally, a logo should be able to translate well, even through different mediums. Will your logo be easily identifiable even when it goes through a fax machine? Will it look the same on your mobile screen? How about your webpage or letterhead? If you can say “yes” to these questions, then you’ve got yourself a great logo.

Timeless

Longevity is key. Your logo should be timeless. Stay away from any bandwagon or trending logo design themes that are circulating, and choose a design that will never go out of style.

Before deciding on a logo, make sure that you’re completely satisfied with it. After all, your logo will be with your business for a number of years. Since your business logo is how customers will identify you, try to get it right the first time.