Branding can make or break your business. It’s the edge that sets your business apart from the rest. Though there are a lot of ways to show your brand to your target market, none is as effective and economical as custom tshirts.
With many businesses having a tight budget, it makes perfect sense to employ the most cost-effective methods of promoting the business. This is why custom tshirts are one of the most popular marketing strategies that are used by small businesses and big corporations alike.
There are many advantages of using custom tshirts. One is exposure. Your brand will be seen by a lot of people, especially if the wearer is prone to travelling. Another is the time factor. Your client can wear your tshirt for a good number of years yet still spread your brand and business as effectively as the first time he wore it.
With these advantages in mind, how do you go about using this gem of a strategy? We provide you with the most commonly used methods below:
Nothing makes a good impression like a freebie can. A free custom tshirt can foster goodwill between you and a new client. Not only that, your new customers will become your walking advertisements. By wearing your custom tshirt, they will promote your business to their families, friends and to virtually anyone who sees them wearing it.
Custom tshirts can be a great incentive for your old customers. It’s one way of saying thank you for the many years they have been patronising your business.
By giving out custom tshirts to your team, you’re not just making them feel a part of a cohesive unit, you’re also solidifying your brand inside the company.
Now that you know the many benefits of using custom tshirts, here are some things to keep in mind.
Be creative. If you haven’t got a clue when it comes to custom tshirts, ask for help and hire a graphic designer. Keep in mind that no one wants to wear an ugly shirt.
Use catchphrases or punchlines. Just because the shirts are a form of advertisement doesn’t mean that your company’s mission and vision statements should be printed on there. Just your business name and logo should be enough.
In conclusion, when it comes to using custom tshirts, just keep your creative juices flowing and you’ll have a popular brand and tons of customers in no time.