Attracting Clients
E-newsletter marketing for small businesses
If you retail online or have a dominant online presence, the best way to keep in touch with your customers is with a digital newsletter.
Oliver Pennington
Mar 13, 2012
If you retail online or have a dominant online presence, the best way to keep in touch with your customers is with a digital newsletter. Scott Swinton explains the benefits of a well-executed online marketing campaign.
There are two main reasons why online digital marketing could work for your business:
- You save on printing costs.
- You get valuable statistics about what your customers are doing.
So at a fraction of the cost, with more reporting, who wouldn’t want a great eMarketing campaign?
Don’t know where to start?
E-Newsletter marketing doesn’t have to be complicated, especially if you enlist some expert help.
A good marketing company will dedicate attention to both the design and deployment of email marketing to best suit your audience.
Try and avoid templates where you can as they can make any online marketing campaign look a little ordinary. If you go that extra mile the results very quickly show.
If you run an eCommerce store then there’s even more incentive to target your online audience. Sending an email out to alert your customers of coming offers, same day discounts and more can help you push your budget every month.
And with online tracking you can see exactly how your newsletters are being received.
To get up to speed with the basics here’s what generally happens in any good email marketing campaign:
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Subject/Content
Deciding what needs to go in your newsletter is of paramount importance. Like a newspaper headline you want to get something that’s going to catch the readers attention right from the outset and keep them interested.
Linkthroughs
Design your email in such a way that it prompts users to visit your site – get them interacting with it and turn a quick read into a quick sale.
Design
Talk through with your designer what you’re trying to achieve and discuss the best way to layout your newsletter. This is key to getting a good flow of information.
Compliant
Make sure your email campaign is web compliant and cross compatible so that what you see is what people receive. It’s essential to send a test first to check before sending a thousand emails out! Also, make sure there’s a plain text version. Someone receiving your email on an older style phone will only get a text version – so it pays to design a killer text only campaign as well.
With any eMarketing campaign you need to keep it relevant, user-orientated and lead or sales generating.
About Author Scott Swinton
As the Studio Director of alta|image Scott Swinton started off over 12 years ago graduating in London, England with a distinction in Print Media/Marketing & Graphic Communications, C&G London, 07 Jun 00.
He then went on to work for some high-profile digital media design companies across Europe, the US and Australia before settling in Brisbane and starting alta|image – a multi-faceted Digital Media Studio incorporating everything from web to print media. We now serve clients remotely all over the world from Brisbane to Perth and from Texas to Orange County!
Constantly striving to maintain a competitive edge in one of the fastest emerging and ever changing market places, alta|image keeps itself and its team members ahead of the game by constantly innovating and upskilling where required. From new web design practices and development changes to SEO and online marketing campaigns, and even back to the more conventional changes happening within the print design arena.
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