These days, establishing solid online presence is one of the best ways for businesses to expand their reach and gain more customers. This means setting up social media accounts, purchasing some online ads, and getting a website with a unique and memorable domain name.
A domain name is more than just an online address for your business. A quality domain name can get you more clicks and visits to your website. With more clicks and great content, you can turn many of these visitors into actual paying clients. A business with a unique domain name also looks more credible and professional.
A good domain name is easy to remember, unique, and identifies well with your business.
Most businesses use their business names as their domain name, since this is the easiest way to relate their business to their online address. After all, if you’re a customer searching for a “particular business”, wouldn’t your first thought be to search for the business name?
If you’re a new business and very few people are familiar with your business name, it might be harder for online users to find you though. In this case, others prefer to use keywords related to their service as their domain name.
So how do you pick a domain name that works best for you? Here are a few tips and tricks.
A simple domain name is much easier to remember, so it makes your website accessible to more returning visitors. If your business name is long, try to cut it down to an acronym or abbreviation that’s easier to remember.
Sometimes, a domain name that is related to your service works better than your business name. While business name domains are great for building up your brand, a keyword-based domain name can help you get more visits.
Think about a customer who is looking for kitchen tiling services. Most likely, they will fire up a search with keywords like “affordable kitchen tiling.” Now if your domain name is “affordablekitchentiling.com.au,” then you’ll show up on the top search results and will likely gain a new customer.
However, generic keywords have a drawback too. For instance, you own “kitchentiles.com.au” while a competitor owns “kitchentile.com.au.” In this case of confusing domains, your competitor might snatch up a customer that could have been yours.
Domains with .com extensions are usually for global businesses. If you want to focus your efforts on building up a local business, a domain name with a .com.au extension is an excellent choice. Remember that .org extensions are associated with non-profit organisations, while .net is usually used by internet companies.
With millions of domain names registered all over the world, it can be difficult to get one with all the qualities of a great one. Don’t rush yourself into choosing just any domain name. Think it through and settle on a domain name that works; you’ll be surprised by just how much it can impact your business.
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