How content can save your business

We’ve all heard the saying that a picture paints a thousand words but in today’s competitive online world a picture is no longer enough to keep visitors on your website; you also need compelling content.

Content is King

Websites are no longer a “nice to have commodity,” they have become a necessity. Websites are a vital marketing tool to help businesses establish authority, generate leads, develop their brand, become industry leaders with a competitive advantage who also have lasting customer relationships. If you want your business to thrive you will need to do more than rely on pretty graphics. A successful business will combine the world of pictures with the universe of words to create a true business asset.

Search Engines: Search engines crawl websites looking through content finding the most useful and best content on the Internet for a given set of keywords. Gone are the days where SEO keywords are thrown together and no emphasis is shown on the quality of the web copy. Google is now penalising websites who are only keyword focused and giving higher rankings to those websites that focus on informing and educating users with relevant content.

Retain Interest: When last did you update your website content? Do you read old newspapers or magazines? The answer is most likely no. Content can become old and stale really quickly and therefore it needs to be updated regularly. By writing interesting articles and posting them to your blog, updating your news feeds, publishing new information on your business and participating in social media outlets customers are retained and prospects are enticed to linger longer and hopefully turn into paying clients.

Authority: A successful company is one that stands above the rest and is the “go-to” provider to have all of your needs met. To present your company in a professional light it is imperative to use original content that is exciting and entices users to purchase your products or services. This is where your voice will shine therefore do not use content from your competitors or combine mumbo jumbo words and always make sure there are no grammar errors. In conclusion the image of your company is reflected in the design AND content of your website making it a collateral asset.

About Author Natalie Crabb Natalie Crabb is a freelance copywriter who hones in on her IT and technical writing skills to provide clients with targeted messages to raise their profile and increase their sales.In 2003 Natalie was the first and youngest woman to gain the title “Business Intelligence Consultant” at Mincom in South Africa. Combining her knowledge of the Materials and Software Engineering sectors Natalie was able to successfully offer consultation services to over ten companies in three continents within a two year span.
Since 2007 Natalie has used her experience to offer a professional writing service to many industries including IT, Telecommunications, Health and Fitness, Dental, Photographic, Retail, Finance and Children’s companies.
Natalie is exceptionally experienced in technical writing, web copy and fiction writing and is happy to take on any writing job to help clients get a strong foothold in their respective industry and to turn them into a truly successful business where their message will HIT the target market and miracles can be achieved.
Personally Natalie has signed contracts with publishers for her children’s picture book range and is working on 8 more books due to be released throughout 2012 and 2013.