When it comes to printing brochures, there are endless styles to choose from. The format you select could impact the effectiveness of your brochure.
A fold-out technique works well for smaller projects, however, if your brochure is more than a few pages, you might want to consider saddle-stitching.
Securing pages through the centre folds with wire staples or stitches, saddle-stitching is one of the most efficient and economical binding techniques. The number of pages that can be “stitched” depends on the thickness of the stock (paper, card, etc). Larger projects can be perfectly bound for a glossy magazine effect.
Your material selection can make or break your brochure. Regular office paper is around 80gsm (grams per square metre) which is too flimsy for most brochures so for added durability, it’s best to go with something a little thicker. A popular stock choice for brochure printing is 150 gsm gloss. Professional in touch and appearance, stock of this grade will help you create the look you’re after.
It’s also a good idea to get a proof sent out to you before printing (for a colour check, etc.), however, this will normally attract an additional fee.
Printing businesses will often also have a limit on how many changes can be made, so if you’re a perfectionist and keen to go back and forth with your comments make, sure your printer is happy to oblige.