Industry Insights

Professional product photography -

Written by Staff Writer | Aug 9, 2011 6:07:50 AM

So you have a new or existing online business selling your goods? Now it’s time to market these goods.

Visuals are so important. Your customers cannot use any other senses (like they can during a real shopping experience), so you have to represent your product in the best and most professional light.

Product photography is a specialised field that requires experience and correct studio gear. The most popular background colour is white. However, grey or black can be very effective – so dare to be different.

Most photography businesses (including Global Sanctuary) have mobile studio gear so they can bring their shooting table and lights to you. Or, you may send your products to the studio and pick them up when the job is complete.

Product photography takes time and care. Stage one involves the actual shoot, while stage two is when all the editing takes place. There is a lot of tedious work involved, which is why product photography can be quite an expensive service.

Investment in excellent product photography will ensure sales, so get the best shots your money can buy and watch the sales pour in!

List your product photography job. 

About Author Sue Taylor

Sue Taylor is Photographer/Editor/Artistic Director and Managing Director of Global Sanctuary. She loves taking images of people and finding the perfect style, light and composition for everyone. Sue was fortunate to work across Europe in 2008, shooting images for the internationally released book Classical Destinations Series II and the companion DVD through SONY/BMG.

When it comes to weddings, Sue believes Global Sanctuary’s wedding images are magnificent and unique because they are not ‘traditional’ wedding photographers. They shoot every wedding with its unique style and individuality for each couple. It’s all about superb images and great friendly service.