Insights
(June 27, 2017) With more than 400,000 tradesmen in Australia competing for work, what areas should a tradie target to increase their win rate on jobs?
(June 27, 2017) With more than 400,000 tradesmen in Australia competing for work, what areas should a tradie target to increase their win rate on jobs? ServiceSeeking has answered this question with their latest data on the industries and areas around Brisbane with the lowest level of competition.
Below are the areas around Brisbane where tradies are in short supply. If tradesmen target these areas, they can increase their chances of winning work and open up “rivers of gold” – an uplift in win rate and higher revenue.
According to data submitted in FY17 Q3, competition levels for builders in Windsor and Spring Hill are 71 per cent and 10 per cent lower than the Brisbane average respectively, representing a real opportunity for builders in those suburbs to win more jobs.
Carpenters should look towards Fortitude Valley and Wavell Heights to make extra profit – as there is less competition in those areas compared to other areas in Brisbane.
Samford Valley and Brookside are areas of relative low competition for Electricians looking to increase their win rates and generate more cash flow.
“Sparkies should take advantage of areas of low competition around Brisbane. Targeting areas of low competition is a sure-fire way to increase your hire rate and generate more cash,” says ServiceSeeking.com.au CEO Jeremy Levitt.
Painters, who generally experience intense competition, should branch out to Stafford Heights, as skilled Painting professionals are harder to find there.
Plasterers should focus on Carseldine whereas Tilers should look to Mcdowall to enjoy less competition on the jobs they quote and increase their win rates.
“Targeting areas where there’s less competition is a great way for Brisbane tradies to jump in and increase their cash flow. There are rivers of gold all over Brisbane, tradies just need to know the right places to look,” says Mr Levitt.
2 ways to use this data to win more work
- Quote on jobs through platforms like ServiceSeeking.com.au in areas of low competition where your win rate will be highest
- Target Letter box drops in areas of low competition
Brisbane
| category | suburb | % decrease on average |
| Builder
|
Windsor | -71.7 |
| Spring Hill | -10.3 | |
| Carpenter
|
Fortitude Valley | -36.3 |
| Wavell Heights | -0.8 | |
| Electrician
|
Samford Valley | -43.3 |
| Brookside | -36.3 | |
| Landscaper
|
Fitzgibbon | -52.8 |
| Painter
|
Stafford Heights | -15.0 |
| Plasterer
|
Fortitude Valley | -24.5 |
| Carseldine | -50.4 | |
| Tiler | Mcdowall | -26.3 |