Save money by using a freelance graphic designer

Word of mouth is the best marketing tool, so freelance designers will go above and beyond to deliver a quality product – hoping their “happy” customer will refer them. With their reputation on the line, freelance graphic designers strive to do the best job possible.

Freelancers need to understand many things and you will find that your designer will be very flexible in the way they work and be easily available over the internet.

They want to fit into your business and the processes you work with, so will take the time to work closely with you and provide the best solution for your project in a way that suits your deadlines and budget.

If you do need additional help once the project gets going, most freelancers can recommend a great network of people who are also experts in their given field, offering you the benefits of working with an agency, whilst avoiding the agency price tag.

Know your freelancer

In a large agency, the people who manage your account are not the same people who do the work. But with freelancers, you can be guaranteed that they are the one doing the work. Freelance doesn’t mean unprofessional – they will often have an agency/studio background and will have developed the skills to be able to work independently and, therefore, choose their hours.

Choosing a freelancer will also give you just one point of contact throughout your project. No complicated email trails and playing phone tag trying to relay important information to a team of designers and account managers. Just one person working closely with you to get things right the first time.

Check the boxes

As with hiring any graphic design agency, you may want to cover several key things before deciding to give a freelancer your business:

• Look at their portfolio to get an indication of their style and ability.
• Check their qualifications
• Meet with them
• Ask for references

Ask for a quote

Make the decision. With the costs associated with maintaining an employee such as wages, superannuation insurance, etc., a freelancer is a good, economical option. These costs can also be avoided mainly by hiring on an as-need basis.

They charge less because they do not have high overheads, and you can choose a designer based on the style of their work. A freelancer can give you that personal touch, someone who can learn about your company and provide a solution tailored to your requirements. Most freelancers are experts in their field and can bring new insights to the project you may not have considered.

About Author Josephine Abbatangelo

Since graduating from Swinburne School of Design with a degree in Graphic Design, Josephine has gained valuable experience in various studio environments and advertising agencies. She is capable of exceptional design solutions that are simple, intelligent and unique. She is committed to design excellence and understands the importance of developing and maintaining strong branding and meeting stringent deadlines. Her multi-disciplinary studio, FREERANGE DESIGN & COMMUNICATION, seeks to explore a new direction in design and client relationships, where the results speak of a collaborative approach and unique vision. This process ensures highly considered, relevant, memorable solutions that defy the typical cookie-cutter design method.