In this article, businesses are explored that are challenging the dominance of Yellow Pages in the Australian market. As the landscape of business directories evolves, start-ups like ServiceSeeking.com.au are disrupting traditional methods with innovative approaches. Here's a summary of the key points discussed:
- Changing Market Dynamics: The sale of Sensis by Telstra has signaled a shift in the market, with start-ups seeing this as validation of changing dynamics.
- Rise of Online Directories: Platforms like ServiceSeeking, Oneflare, HiPages, and ServiceCentral are revolutionizing how customers find services by allowing them to submit job requests and receive quotes from businesses.
- Competition with Yellow Pages: While Yellow Pages maintains a presence in both digital and print formats, start-ups like ServiceSeeking are gaining ground by offering more interactive and convenient solutions.
- Popular Service Categories: Home services dominate the requests on platforms like Oneflare and ServiceSeeking, indicating a growing demand for convenience and immediacy.
- Role of Social Media: Platforms like Mate of Mine leverage social connections to enhance user engagement and foster personal links between businesses and customers.
- Word of Mouth Still Matters: Despite the rise of online directories, traditional methods like Word of Mouth Online (WOMO) remain effective for businesses like hair salons, showcasing the enduring power of customer reviews.
Read the full article here.