Brand identity is an extremely important part of any business. A graphic designer can help you achieve “branding success.”
A graphic designer specialises in creating a “face of a business” – more commonly referred to as a business identity design.
Visually speaking
A brand identity design is the visual element that represents how a business wants to be seen. To create this image a graphic designer can design you a unique logo which is then incorporated into signage and stationery, including business cards and packaging.
A graphic designer will typically offer a package deal for start-up businesses looking to get the basics done fast. Graphic designers on ServiceSeeking.com.au offer these packages from as little as $149.
If you’re just after a logo design, a graphic designer on the site can whip one up for just $39. This is fine if you’re not too fussed about what your logo looks like, but if you’re wanting unlimited revisions or a logo with a more sophisticated look expect to pay a bit more.
Effective brand design
If you’re a graphic designer you’ll constantly be experimenting with what works in a logo – and what doesn’t.
Many find that effective business identity design is much more about images than words. Anecdotal evidence suggests potential clients are more likely to be attracted to visuals rather than letters or numbers.
A good visual design can stay in the mind for hours, sometimes days after it’s first spied by a passer-by’s little eye.
The right brand identity design is a business’ most effective marketing tool which is why it is so important to get the right graphic designer for the job.
Remember to shop around and compare prices before committing to a graphic designer.
Once you’ve established a relationship with a quality graphic designer you can continue to call on them for assistance. They can help you evolve and re-work your brand identity as your business grows.